The logo and website are mostly shades of gray because in policy work very little is black or white. The typeface is old school journalism reminiscent of a time before editorial and sensational journalism’s coup. The splashes of color are in the evidence and the lateral thinking color coding system to sort through it. The greater mark “>” denotes a “greater than status quo” mentality, and is reminiscent of the first earphones > hence the importance of listening. Finally, the square represents the four main ideologies, left, right, freedom, order—all at the table.